When and how often you should produce content

After you have decided on a work flow that distributes tasks appropriately among team members, you should aim to create a content calender, with deadlines and tasks outlined for each project.

What social media content should you monitor and create?

Your team will need to brainstorm ideas that will help, entertain and engage your users, not just push new deals and products. ideas for content may come from every corner of your company, from the CEO to the folks in the call center. Your team's task will be to discuss and decide which ideas suit your strategy.

As we move through this series on how to start and manage a social media campaign within your business I hope that the insights offered are helpful and informative. I encourage readers to participate in the discussion via questions and comments below, I know you guys have insights on these topics.

Where should your team focus efforts in social media?

Who should join your social media team?

When it comes to who you should have involved in your social media campaigns its important that you dont unconsider anyone simply because they are not typically involved in marketing strategies. From the CEO down to the intern a social media project can be impacted by many voices. Here are some suggestions to help you get the ball rolling:

Once you have made the decision to enter into the social media arena you have some things to consider and roles to assign (or hire for) in an effort to insure an impactful and successful social media campaign. This is the first in a series of 6 blog post covering what we feel to be the critical steps to be considered when starting a social media project.

Why are you engaging social media?

The answer to this question will drive your strategy and help you identify the appropriate team members to be part of the campaign. Some goals could be: