The primary subjects being discussed in our blog will be: Marketing, Internet Marketing, Social Media Campaigns, Studio Announcements, and the occasional one off post to spice it up some. Comments are encouraged, so speak up.
Who should join your social media team?
When it comes to who you should have involved in your social media campaigns its important that you dont unconsider anyone simply because they are not typically involved in marketing strategies. From the CEO down to the intern a social media project can be impacted by many voices. Here are some suggestions to help you get the ball rolling:
Once you have made the decision to enter into the social media arena you have some things to consider and roles to assign (or hire for) in an effort to insure an impactful and successful social media campaign. This is the first in a series of 6 blog post covering what we feel to be the critical steps to be considered when starting a social media project.
Why are you engaging social media?
The answer to this question will drive your strategy and help you identify the appropriate team members to be part of the campaign. Some goals could be:
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