Over the course of the last decade there has been tremendous focus on why Facebook and Twitter are essential for your business to be part of. As I have posted in the past social media in general can no longer be ignored or taken lightly, your competition is using it, you should be too. LinkedIn has been gaining perhaps the most momentum in the business sense of the world of social media, and the time has come for you to start thinking about getting involved. I have put together a 2 part series that will bring you through the features, rules, and benefits of using LinkedIn for your business.

When and how often you should produce content

After you have decided on a work flow that distributes tasks appropriately among team members, you should aim to create a content calender, with deadlines and tasks outlined for each project.

As we move through this series on how to start and manage a social media campaign within your business I hope that the insights offered are helpful and informative. I encourage readers to participate in the discussion via questions and comments below, I know you guys have insights on these topics.

Where should your team focus efforts in social media?