When and how often you should produce content

After you have decided on a work flow that distributes tasks appropriately among team members, you should aim to create a content calender, with deadlines and tasks outlined for each project.

What social media content should you monitor and create?

Your team will need to brainstorm ideas that will help, entertain and engage your users, not just push new deals and products. ideas for content may come from every corner of your company, from the CEO to the folks in the call center. Your team's task will be to discuss and decide which ideas suit your strategy.