Know Yourself

Your summary is the bread and butter of your profile. This is what shows off your background, skills, and interests. Most people stop there, but you shouldn’t! As you fill in your education, past and present jobs, and specialties, think about how you would like to be found. You are a thought leader and an expert in your industry. When people visit your profile, it should reflect just that. At a glance, a visitor can tell that you know what you do and what you are talking about. Always remember to be specific and concise, especially in your summary field; think of your summary as the headline for the content on your LinkedIn ‘paper’. You want visitors to feel engaged, assured, and impressed as they read your accomplishments.

Over the course of the last decade there has been tremendous focus on why Facebook and Twitter are essential for your business to be part of. As I have posted in the past social media in general can no longer be ignored or taken lightly, your competition is using it, you should be too. LinkedIn has been gaining perhaps the most momentum in the business sense of the world of social media, and the time has come for you to start thinking about getting involved. I have put together a 2 part series that will bring you through the features, rules, and benefits of using LinkedIn for your business.