If you want more traffic to your website from Facebook, don't bury your address on your Info tab where visitors can’t find it. display your website address in several places to make it easier for someone to find it and click on it.

The first place to showcase your website address is in the About field of the Info tab. The About field appears in the left sidebar of your Facebook page, and it is this sidebar that gets the most visibility. one caveat to the About field is that only the first 80 characters of the field will be displayed, and after that, a More link appears. If your website address is in the latter part of the About field, people may not click on that More link to find it.