First some stats: "Companies that blog have 55% more website visitors."

The facts speak for themselves. Marketing data clearly shows that blogging is a critical piece of the inbound marketing methodology and directly correlates to better business results.

But merely blogging won’t dramatically transform your marketing. Your blog has to be well-optimized and promoted, and most of all, rich with content. Frequency of blogging plays an important role in this equation, too. Companies that blog 20 or more times in a month see the biggest return in traffic and leads.