When you are thinking about the frequency of your blogging, start doing the math backwards. If you need five new leads a month who you can follow up with, then how many new visits to your blog do you need?

Perhaps the most straight forward way to think about frequency in blogging is to think about how often you want people to pay attention to you. You need to do it a couple of times a week to once a day, etc.

First some stats: "Companies that blog have 55% more website visitors."

The facts speak for themselves. Marketing data clearly shows that blogging is a critical piece of the inbound marketing methodology and directly correlates to better business results.

But merely blogging won’t dramatically transform your marketing. Your blog has to be well-optimized and promoted, and most of all, rich with content. Frequency of blogging plays an important role in this equation, too. Companies that blog 20 or more times in a month see the biggest return in traffic and leads.