When you are thinking about the frequency of your blogging, start doing the math backwards. If you need five new leads a month who you can follow up with, then how many new visits to your blog do you need?

Perhaps the most straight forward way to think about frequency in blogging is to think about how often you want people to pay attention to you. You need to do it a couple of times a week to once a day, etc.

Perhaps the largest challenge faced by those companies that have decided to start blogging is: where do I find content?

Finding topics to blog about is one of the most common challenges marketers face.

Its often recommended that you start by answering some of your customers’ most popular questions--reviewing industry trends, comparing prices of products or services in your industry, or conducting brief interviews with experts from your organization. These creative efforts seem time-consuming, don’t they?

That is why in this section, I cover a few easy ways to generate the right content for your blog, from repackaging existing resources to involving others in the process and finding guest bloggers.

First some stats: "Companies that blog have 55% more website visitors."

The facts speak for themselves. Marketing data clearly shows that blogging is a critical piece of the inbound marketing methodology and directly correlates to better business results.

But merely blogging won’t dramatically transform your marketing. Your blog has to be well-optimized and promoted, and most of all, rich with content. Frequency of blogging plays an important role in this equation, too. Companies that blog 20 or more times in a month see the biggest return in traffic and leads.

A key strategy to driving traffic to your website will be the content that is available on your website. If visitors find nothing more than a sales message, you’ll have a hard time getting them to come back.

Think of the reasons you visit a site. usually, you are looking for tips or answer to a pressing question. If you can host that type of content, you can both refer people to it and have the search engines display your website prominently.