When you are thinking about the frequency of your blogging, start doing the math backwards. If you need five new leads a month who you can follow up with, then how many new visits to your blog do you need?

Perhaps the most straight forward way to think about frequency in blogging is to think about how often you want people to pay attention to you. You need to do it a couple of times a week to once a day, etc.

Perhaps the largest challenge faced by those companies that have decided to start blogging is: where do I find content?

Finding topics to blog about is one of the most common challenges marketers face.

Its often recommended that you start by answering some of your customers’ most popular questions--reviewing industry trends, comparing prices of products or services in your industry, or conducting brief interviews with experts from your organization. These creative efforts seem time-consuming, don’t they?

That is why in this section, I cover a few easy ways to generate the right content for your blog, from repackaging existing resources to involving others in the process and finding guest bloggers.