Perhaps the largest challenge faced by those companies that have decided to start blogging is: where do I find content?

Finding topics to blog about is one of the most common challenges marketers face.

Its often recommended that you start by answering some of your customers’ most popular questions--reviewing industry trends, comparing prices of products or services in your industry, or conducting brief interviews with experts from your organization. These creative efforts seem time-consuming, don’t they?

That is why in this section, I cover a few easy ways to generate the right content for your blog, from repackaging existing resources to involving others in the process and finding guest bloggers.