Does your company have news that your industry would find interesting, useful, and important? Perhaps your company recently hired a new person, finished a big project, won a big account or is attending a trade-show; this is all press release content that if optimized correctly could be leading more to your website and generating excitement for your brand. 

If you are already writing and distributing press releases, how are you optimizing them to rise to the top of Google searches? Are you adding in key words, links, social media, and multi-media?

If you are not currently using the power of press releases to your advantage, perhaps you are not sure where to begin. Here are some great tips to get you started. Please note that MetroCreate Studios offers PR SEO as one of our services. If you are interested in a consultation or project quote please contact us today. 

Now. On to the good stuff:

1) Write a (80 character or less,) descriptive headline that includes important keywords. Don’t be shy with this important real estate. Utilizing important keywords in the headline, and then again in the lead (and throughout your message) reinforces the relevance of your message for those important terms.

Remember that SEO is really the art and science of being found by your audience. For that reason, you have to use the language they use when searching for or discussing topics related to your product or industry. Put more simply – don’t use jargon!

2) Link your strategically important search keywords to deep relevant pages in your site, not the front page. Use your keyword links to connect the strategically important keyword terms in your press releases to the most relevant deep pages within your site. If they don’t exist, create appropriate deep pages (aka landing pages) and place content on them that is specifically relevant to the keywords. For instance, if you are selling bicycles and are linking the words “mountain bikes” from within your press release, be sure to link to the page that details your company’s mountain bike offerings.