First some stats: "Companies that blog have 55% more website visitors."

The facts speak for themselves. Marketing data clearly shows that blogging is a critical piece of the inbound marketing methodology and directly correlates to better business results.

But merely blogging won’t dramatically transform your marketing. Your blog has to be well-optimized and promoted, and most of all, rich with content. Frequency of blogging plays an important role in this equation, too. Companies that blog 20 or more times in a month see the biggest return in traffic and leads.

 A blog is a long-term marketing asset that will bring traffic and leads to your business. It introduces you as a thought leader in your industry and allows you to earn people’s trust. 

First, business blogging helps you in respect to search engine optimization (SEO). the more blog posts you publish, the more indexed pages you create for search engines to display in their results.

In other words, business blogging helps you rank in search engines and get found when people search for industry-specific products or services. Thus, the blog enables you to attract organic traffic and familiarize people with your business.

Frequency Matters

In this framework, frequency of publishing blog posts matters a lot. It has become apparent from the industries thought leaders that businesses that blog 16 to 20 times per month get over two times more traffic than those that blog fewer than four times per month.

Optimize Your posts

The other essential element of attracting more traffic through organic search is optimizing your blog posts. make sure your blog titles incorporate industry keywords that people enter in search engines as they conduct research.

The Keyword post

what is the most important search engine keyword that you have not yet blogged about? take that keyword, and write a blog post about it. blogging is a great tool for driving search engine traffic. Take advantage of it.

Case Study

River pools and spas publishes the most popular blog in the pool industry. when just getting started with blogging, the company knew it was best to target easier and very specific keywords. For example, “vinyl liner pools” was a long-tail term the company targeted.

Second, your blog is an asset that positions you as a thought leader. so if you have some industry-specific information to share, a blog will help you earn people’s trust and stay top-of-mind for many in your community.

Be a problem Solver

Name the biggest problem your customers have. with that problem in mind, write a detailed blog post that provides practical and non-product focused solutions. solve your customers’ problems with content.

Build Thought Leadership

Use your blog as a platform to showcase your expertise on a given subject. Inject your knowledge of the industry into your blog posts, ad make it clear distinction between your competition.

Third, a blog gives you valuable real estate to place calls-to-action in order to generate leads. At this stage of the game, you are trying to retain your blog readers and engage them further with your website and your content. so you might ask them to attend your webinar or download a free guide that you have. calls-to-action introduce your prospects into the buying process and start qualifying them.

CTAs in Sidebar

One possible placement of calls-to- action is the sidebar of your blog. You can create banners to advertise some of your top-performing offers and add them around your blog for visitors to click on.

CTAs in Blog posts

You can place calls-to-action within the blog post itself, at the beginning, middle or end of the article. Also, don’t forget to create contextual calls-to-action, by hyperlinking keywords to appropriate offers that you have.

I hope you found this information helpful, be sure to subscribe to the blog to stay up to date with the next installment in this new blog series: How to Generate Blog Content.