When you are thinking about the frequency of your blogging, start doing the math backwards. If you need five new leads a month who you can follow up with, then how many new visits to your blog do you need?

Perhaps the most straight forward way to think about frequency in blogging is to think about how often you want people to pay attention to you. You need to do it a couple of times a week to once a day, etc.

Another question you need to consider when creating your blogging schedule is setting expectations. You might blog once a week or twice
 a month, and that will be okay if your posts reveal great content that engages an active audience. but make sure you publish your posts around the same time so you create anticipation amongst your readers.

In your content creation plan, make sure you have a steady backlog of content, some of which addresses topics that can become evergreen and therefore valuable for a long time to come. In this way, you are also considering the long-term effects of your blog.

Try to build an editorial calendar to help you map out your frequency, give you a general idea of the content you’ll be creating, and serve as a blogging schedule. What is more, it will help you develop an approach. For instance, if you are working hard to rank
 for a specific keyword, you can focus on your content around that keyword for a month and then measure the results. Have you increased your search engine ranking for that given keyword?

An editorial calendar will also help you maintain a healthy balance of content types covering various topics and lengths such as posts that are short and shareable vs. those that are meaty and comprehensive. You should always plan for blog content to get published at certain designated times, but also be able to take advantage of industry-related news stories that allow you to create a timely blog post and leverage the buzz that’s already being generated around the topic. therefore, it’s important to also be agile and flexible in your content creation process.

I hope you find these past few blogging tips helpful. You can find the others here: Inbound Marketing - Business Blogging and How to generate blog content

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