A key strategy to driving traffic to your website will be the content that is available on your website. If visitors find nothing more than a sales message, you’ll have a hard time getting them to come back.

Think of the reasons you visit a site. usually, you are looking for tips or answer to a pressing question. If you can host that type of content, you can both refer people to it and have the search engines display your website prominently.

Blogging can be extremely helpful
in these content creation efforts. Fresh content not only engages your Facebook community, but it also has the potential to bring more SEO love to your website. Google loves fresh posts and will display them higher in the search results. A blog also gives you a reason to send people to your website on a regular basis.

In Facebook, a key strategy to getting more ‘Likes’ and connecting with your audience is to provide helpful information. If you can be the source of that helpful content via your own blog, all the better!
when you publish a new blog post, you can go to Facebook and post the link there. If your post is helpful to your audience, it will get shared with others. You can save some time if you make your blog posts publish automatically to Facebook. There are several applications that can help in this process. Here are three of the most popular Facebook applications for bringing in an RSS feed to your page:
• Networkedblogs
• RSS graffiti
• Social RSS

One word of caution on third-party applications that automatically post to your page: often the posts coming from an application are collapsed in the News Feed with other posts from that application, so they are not as visible. However, this may be changing, as Facebook may be altering its algorithm (which happens often, as you know). posting directly to your page is always best, but some automation is not a bad thing.

1) First, when you install the Net- workedblogs application, you will also get a tab on your side- bar, titled blog, that displays all your previous blog posts as shown on copyblogger’s Fan page to the left. Your Fans can easily reference your most recent posts and click directly to them, which is a good way to create traffic.

2) Second, you can easily repost your blog entries from within the application. It’s not a bad idea to re-post some of your entries since you have new fans who can benefit from some of your evergreen content.

3) Third, the Networkedblogs application has an area where people who are using the app can search through and find new blogs. The more places people can find you, the better.

4) when you have a new blog post, your NetworkedBlogs post will pull in either the picture from your
post or a screen shot of your blog. posts containing pictures are always more visible, so using Networkedblogs is a great way to make sure your post includes a picture. Here is an example of how a Networkedblogs post looks in the Facebook News Feed. when people click on the post, they are taken directly to your blog entry, and your traffic stats reflect the fact that they came from the Networkedblog application, so you can track the effectiveness of your postings.

What If You Don't Have A Blog?
If you don’t have a blog (or are just starting with blogging), think of other existing content that you can publish to your Facebook page. For example:

A FAQ Page
every business has ten or more frequently asked questions. rather than retyping the answers every time someone posts the question on your Facebook page or inquires by email, list the answers on an easily accessible page on your website.

Special Articles
How about updating your site monthly or quarterly with some special articles about your business? You can then use these articles for a monthly newsletter as well.

A monthly newsletter gives you the opportunity to connect with your audience through email while also putting new content on your website. The articles don’t have to be long – 500 words is absolutely acceptable. The key is to be consistent and make it work for you. Keep it manageable!

Also be sure to check out the other blog post in this series: Generating Traffic and Leads with Facebook- Step 1: Profile Pic and About Section