Embarking on a website redesign project is never an easy undertaking – such projects can be cumbersome, intimidating, and expensive. Getting approval to start the project is the first hurdle, but once you do then comes the work of evaluating your project needs and establishing a strategy for execution. Regardless of whether you are outsourcing the project or handling it internally, for the average marketer or business owner knowing what needs to be taken into account for a successful website redesign is a foreign concept.

I've created this Website Redesign Checklist to help you focus your thoughts and formalize them into a clear framework. By answering the following questions you should be on your way to developing a comprehensive RFP or project-scope plan that has the potential to lead to a redesigned website that delivers on your organization’s core goals and objectives.

Please note that this blog post is pretty long. If you would prefer to discuss this via telephone with me, please feel free to contact me.