A contest can draw attention to your business and give you a list of people who want your product or service.

A recent Exact Target study showed that the number one reason people will ‘Like’ a Facebook Page is to be notified of special offers and promotions. With that in mind, it’s a good idea to run a contest on your Facebook Page.

A key strategy to driving traffic to your website will be the content that is available on your website. If visitors find nothing more than a sales message, you’ll have a hard time getting them to come back.

Think of the reasons you visit a site. usually, you are looking for tips or answer to a pressing question. If you can host that type of content, you can both refer people to it and have the search engines display your website prominently.

If you want more traffic to your website from Facebook, don't bury your address on your Info tab where visitors can’t find it. display your website address in several places to make it easier for someone to find it and click on it.

The first place to showcase your website address is in the About field of the Info tab. The About field appears in the left sidebar of your Facebook page, and it is this sidebar that gets the most visibility. one caveat to the About field is that only the first 80 characters of the field will be displayed, and after that, a More link appears. If your website address is in the latter part of the About field, people may not click on that More link to find it.